Sofy — HOLLY BURGESS

Sofy

A new leading edge women’s hygiene company from Japan was coming to Australia and they wanted Aussie women to know. Thing is, most sane women don’t find pad technology all that interesting. So we created a demonstration that was different – we literally brought it to life. The pad? A padded cell. The period? Little people in red suits, with nowhere to escape.

We wrote a loose script then cast five incredible improv actors. We stuck ‘em in a box for six hours and watched the hilarity unfold. The action was cut into a series of short pre-rolls to be seeded across Youtube and other publishers.

Agency: J Walter Thompson

Effective Altruism

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