Suncorp Team Girls
Nearly half of Aussie teenage girls drop out of sport by 17, which has been found to impact their confidence now and earning potential later in life. That’s where Suncorp Bank comes in. They created Team Girls, an initiative to keep girls in sport. We were tasked with relaunching the initiative, crafting the tone and seeding it to girls.
We also reinvigorated existing Suncorp Team Girls content to create stories and digital ads that would that would keep the initiative top of mind and drive girls to the site to read the blog.
