Atelier Munro is a premium made-to-measure menswear brand based in Amsterdam. As the team's only creative copywriter, I've been responsible for a range of projects from a full brand refresh and website overhaul right down to UX wireframes for our ecommerce platform.
Being a brand guardian
I've written for every touchpoint for the brand, shaping and maintaining tone. Collaboration campaigns, look books and in store through to newsletters, press communications and product descriptions.
Content ideation and creation
As part of the creative team I help build the brand's social calendar along with concepting and writing the articles for our monthly editorial publication.
