Tommy Hilfiger

Over three years, I've worked with the brand across all of the major labels: Tommy Hilfiger, Tommy Jeans, Tommy Sport, and Hilfiger Collection. Heading up rebranding efforts, working to elevate creative and acting as brand guardian for online, in store, press, events, you name it.

Collections from pitch
to final product

I've been involved in the collection process at almost every stage. Writing decks to sell in capsule concepts and designs, all the way through to global messaging and product descriptions for each piece.

Content content content

Concepting and copywriting for Tommy’s social channels to support collection launches, influencer partnerships and stand alone campaigns. Highlights include script writing for live content featuring Miss Fame & Lolo Spencer, and creating a social campaign mid-pandemic that garnered over 120,000 likes in its first four hours.

Plus a tonne of projects for Tommy's online presence from punchy ecommerce copy to editorial content for the app on the latest collabs, trend alerts and seasonal drops.

Web design by: Adventure Club

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